When DeWayne Martin and his family at Integrity 1st Heating & Air decided it was time for a fresh look—one that truly reflected their promise of “Technicians… NOT Salesmen in Uniform”—they turned to Pete Ramsey’s Basic Branding Package.
We honed their message around honesty, faith-driven values, and expert service.
“Technicians… NOT Salesmen in Uniform” now speaks for every technician who shows up at the door.
From the moment prospects spot the van wrap to the final uniformed handshake, every detail reinforces trust.
Instead of dozens of deliverables, they invested in the essentials:
No website build, no collateral overload—just the core assets that make a powerful first impression.
With Pete Ramsey’s hands-on guidance, Integrity 1st Heating & Air relaunched with a unified, authentic brand—boosting credibility and standing out instantly in their market.
Ready for a refresh that truly reflects your values? Partner with Pete Ramsey and get the focused branding you need for a memorable launch—just like Integrity 1st did.
A Legacy Built on Faith, Family, and First-Rate Service
When DeWayne Martin launched his Heating & Air service straight out of a local Christian church fellowship, he knew his guiding principle would be simple: Integrity first—treat every customer as you’d want to be treated. Over the years, that commitment turned a one-man operation into a tightly-knit family business, staffed by those who share his values.
• Doug Martin, Equipment Sales
DeWayne’s brother stepped in to handle all equipment selection and pricing, ensuring homeowners get honest recommendations—not upsells.
• Destiny Biffle, Office Manager
Doug’s daughter keeps the office running—scheduling jobs, answering questions, and following up after every call with warmth and professionalism.
• Andrew Martin, Service Technician
DeWayne’s son learned the trade at his father’s side, delivering meticulous diagnostics and repairs with the same heart DeWayne modeled from day one.
Together, they serve their community not just as technicians, but as neighbors and church family—giving back through ministry partnerships, youth mentorship, and service projects.
Recently, the Martins teamed up with branding expert Pete Ramsey to bring their look in line with their mission. The result is Integrity 1st Heating & Air:
• A vibrant new logo featuring a friendly technician waving his wrench—symbolizing honesty and expertise.
• Bold “Technicians… NOT Salesmen in Uniform” messaging that tells customers exactly what to expect.
• A striking van wrap and uniform refresh that turns every service call into a moving declaration of their values.
With faith at their core and family at their side, DeWayne and his team now wear their new brand proudly—reminding everyone they meet that, for Integrity 1st Heating & Air, people always come before profit.