Shield Your Brand Like JC Warner’s Zeke Warner

When Zeke Warner modernized his family’s 44-year-old HVAC business, he knew he needed more than a fresh coat of paint—he needed a fortress of trust. That’s why he partnered with Pete Ramsey for a full Rebranding Workshop, emerging with a protection-first identity anchored by JC Warner’s iconic bulldog mascot and a bold new Comfort Shield crest.

What Happened in the Workshop

  • Adapted the Bulldog Mascot into a Shield-Centric Crest
We integrated Zeke’s existing mascot into a golden-edged shield, symbolizing both loyalty and protection.
  • Crafted a Standout Tagline
“Protect Yourself with THE SHIELD™” instantly tells homeowners that JC Warner is on guard over their comfort.
  • Mapped Every Customer Touchpoint
From spotting the sunburst-backed shield on a JC Warner van to the final handshake, every detail reinforces safety, reliability, and care.

Zeke’s Shield-Driven Branding Suite

  • Refined Shield Logo & Mascot Integration in a striking red-black-gold palette
  • Distinctive Wordmark & Tagline positioning JC Warner as the community’s comfort guardian
  • Show-Stopping Van Wrap & Uniform Designs turning each service call into a moving emblem of trust
  • Branded Business Cards, Door Hangers & Print Collateral featuring the new shield crest to leave a lasting impression

With Pete Ramsey’s expert guidance, JC Warner now delivers HVAC service as bold and dependable as the very shield it sports—shoring up customer trust and standing out in today’s market.

Ready to armor your brand? Partner with Pete Ramsey and build your own Comfort Shield Protection System™—just like Zeke did—to command attention, loyalty, and long-term growth.

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This is his Story:

Zeke Warner’s Mission to Elevate a 44-Year Legacy

When Zeke Warner stepped into his father’s shoes as the second-generation owner of JC Warner—an HVAC business with 44 years of trusted service—he heard the skeptics: “You can’t top what your dad built.” Rather than back down, Zeke embraced the challenge to honor that legacy while raising the bar for customers everywhere.

He saw too many homeowners left wondering if they were getting the right advice. To restore confidence, Zeke created JC Warner’s “WARNER WAY” Comfort Shield Protection System™, ensuring every client benefits from:

• Warner’s Exclusive Comfort Shield Guarantees*

• Warner’s Unique “Total” System Assessment

• Warner’s Choice (Quality Options for Every Budget)

• Warner’s “Clean Air” Assurance (Indoor Air Quality for Every Home)

With this four-part promise, JC Warner doesn’t just service equipment—it protects comfort, health, and peace of mind. Under Zeke’s leadership, a family tradition has become an industry standard for transparent, high-quality HVAC care.