When long-time owner Bill Lawson decided it was time to honor his company’s legacy while appealing to today’s customers, he turned to Pete Ramsey’s Basic Branding Package. The result? A refreshed identity that bridges his “since 1997” heritage with a modern, trust-inspiring look.
Bill and Pete dug into Lawson Heating & Cooling’s roots—serving generations of Upstate families—and wove that heritage into every element of the new brand.
From a homeowner’s first glance at your van to the handshake over a business card, they planned exactly how and where the refreshed look would make the greatest impact.
A timeless crest featuring Bill’s portrait and the tagline “Generations of Comfort,” instantly conveying experience and reliability.
Cohesive, professional visuals that turn every service call into a moving showcase of your brand.
Two-sided cards with clean layouts and clear contact info, designed to leave a lasting impression and drive referrals.
With Pete Ramsey’s focused approach and these essential assets in place, Bill Lawson relaunched his established business with renewed energy—strengthening customer loyalty, boosting curb appeal, and setting the stage for continued growth.
Ready to refresh your brand’s core? Partner with Pete Ramsey for a streamlined package that packs maximum punch—no extras required.
Bill Lawson’s Inspiring Journey to Lawson Heating & Cooling
From his earliest days, Bill was raised on one simple principle: treat people the way you’d want to be treated. That ethic carried him into the HVAC trade, where he quickly saw what happens when companies put profit before people—undertrained techs, rushed jobs, and customers left frustrated and out of pocket.